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The more information with which we are presented, the easier it becomes to form impressions of others. The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
However, dating profiles present us with only fairly superficial information about our potential matches, which means that we are not seeing or being presented with the person as a whole. Only 3 major discoveries can help to revolutionize the online dating industry.
The consequences are that we may end up making the wrong choice. Someone you meet in a bar could be lying about their status just as easily as someone you meet online.
Our decisions are also affected by the way in which choices are presented to us, and in online dating choices are certainly presented differently to how they would be presented in real life. We only get a part impression In face to face interactions we form impressions of others based on their general demeanour and other more subtle behavioural characteristics. This article would be true if it were written in 2010. Perhaps online dating doesn't work for some because they don't know how to do it, their boundaries aren't healthy, or they don't now what they want.
There is a very specific, strategic, seven-word question that the world seems to have agreed is the politically correct way to approach the topic.